Naveen Raj Kanagaraj · Product marketing · Chicago
Product marketer with a Computer Science foundation and five years across positioning, pricing, and go-to-market in B2B and B2C. I run the primary research that settles segmentation and messaging, surveys, interviews, and experiments, then build the packaging, pricing, and launch plan on top of it. Currently an M.S. Marketing Analysis candidate and graduate research assistant at DePaul, running studies across three faculty projects.
Partner programs priced, packaged, and activated
Brand partner programs and campaign activations delivered at Entity Gaming and LetsGrowEsports. Brand names identify the programs only and do not imply endorsement.
01 / Featured case studies
Five independent decks, each written to make one decision. The evidence, the call, the go-to-market motion, and the metric that says whether it worked.
01 / Xbox Game Pass 2027
SEPTEMBER 2026 · INDEPENDENT ANALYSIS
Read 143 weeks of US search data, 7,978 YouTube comments, and a second case in Unity to separate what the price reversal recovered from what it cost, then turned it into four decisions due before November.
02 / Apple SMB AI GTM
Selected small law firms as a privacy-sensitive beachhead and built a message house that translates on-device processing into a concrete business benefit.
03 / GitHub Copilot strategy
WRITTEN 18 AUG 2026 · REVISED 16 SEP
Reframed a usage-based credits transition around developer continuity, administrative control, and the product safeguards required to preserve trust.
04 / Dairy Queen line extension
Used category research, conjoint analysis, and perceptual mapping to recommend a premium metro pilot instead of following the lowest modeled price.
05 / BGMI PMM strategy
Combined a 1,257-response survey, interviews, and market signals into a prioritised plan for reliability, lapsed-user reactivation, and durable monetization.
02 / Experience
Commercial strategy, partner GTM, and audience systems built across a creator-led media business and a global gaming organization.
Built the tier packaging, pricing model, and value propositions behind $1.8M+ in brand partnership revenue, and negotiated commercial terms directly with executive leadership on how each tier was positioned and priced.
Ran end-to-end go-to-market for new properties, converting customer and market insight into positioning, messaging, and channel strategy that reached a 31.5% engagement rate. Scaled the brand from zero to 280K+ followers and 3B+ impressions against established category incumbents.
03 / How I work
I start with the business decision, then build the evidence, story, motion, and measurement system required to make that decision actionable.
Clarify the business question, segment, stakeholder, and constraint before research begins.
Combine customer research, behavioral evidence, market context, and competitive intelligence.
Turn the insight into positioning, an offer, an adoption path, and an explicit trade-off.
Define the leading and outcome metrics that show whether the program is working.
04 / Product-marketing toolkit
I use insight, positioning, and measurement together to make a launch or growth decision clear, credible, and easy to act on.
My B.Tech. in Computer Science and Business Systems taught me to work through systems, data, and constraints. My M.S. in Marketing Analysis at DePaul adds the customer, market, and commercial lens. Alongside it I work as a graduate research assistant, running the quantitative and qualitative studies behind three faculty projects. I use that combination to turn a technical or behavioral finding into a decision teams can act on.
Relevant coursework
06 / Contact
Open to 2027 product marketing internships.
Chicago · Open to relocating · CPT eligible · STEM OPT eligible.