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Naveen Raj Kanagaraj · Product Marketing · Chicago

I turn customer insight into clear positioning, launch plans, and measurable growth.

Product marketer and M.S. in Marketing Analysis candidate with 4+ years building go-to-market programs, commercial partnerships, and audience growth across consumer, creator, and technology markets. I pair customer research with SQL, Python, and Tableau to make sharper product and market decisions.

View professional work ↓Download PMM résumé ↓
Portrait of Naveen Raj Kanagaraj
Product marketing × analytics
$1.8M+
co-branded revenue
280K+
community built
3B+
impressions
$30K+
individual partnerships closed

Brands & communities I’ve helped activate

Samsung
Samsung
Intel
Intel
Krafton
Krafton
OnePlus
OnePlus
Philips
Philips
Cloud9
Cloud9
ASUS
ASUS
HyperX
HyperX
Sony
Sony
Tencent
Tencent
Acer
Acer
Jio
Jio
Supercell
Supercell

Selected collaborations and partnership activations. Brand names are used for identification only.

01 / Professional proof

Impact that can
be measured.

Selected commercial and audience-growth outcomes from LetsGrowEsports (2021–present) and Entity Gaming (2022–2024).

$1.8M+
co-branded program revenue
Entity Gaming · 2022–2024
280K+
community followers
LetsGrowEsports · 2021–present
3B+
lifetime impressions
LetsGrowEsports · 2021–present
$25K+
strategic partnerships secured
LetsGrowEsports · 2021–present

Selected brands collaborated with

Samsung
Samsung
Intel
Intel
Krafton
Krafton
OnePlus
OnePlus
Philips
Philips
Cloud9
Cloud9
ASUS
ASUS
HyperX
HyperX
Sony
Sony
Tencent
Tencent
Acer
Acer
Jio
Jio
Supercell
Supercell

02 / Professional experience

From insight
to activation.

I have owned the work between insight and activation: defining the offer, aligning partners and internal teams, launching it, and reading the performance signal.

Entity GamingDigital Marketing Manager · Jul 2022–Aug 2024

Built repeatable partnership propositions and launch systems for a 2M+ audience ecosystem.

Developed tiered B2B partner packages, positioning, and commercial narratives with executive leadership. Led a six-person cross-functional team across marketing, talent, content, and production; campaign work contributed to $1.8M+ in marketing revenue and 250M+ impressions across India and Europe.

  • Defined value propositions and partner packages from audience and market signals.
  • Created competitive battlecards and performance reporting for leadership decisions.
  • Translated brand objectives into creator-led campaigns, launch briefs, and measurement plans.
LetsGrowEsportsFounder · Mar 2021–Present

Built and monetized a creator-media community by treating audience growth as a product and distribution problem.

Scaled to 280K+ followers, 3B+ lifetime impressions, and a 60K+ active website audience. Led a five-person team while developing commercial narratives, partnership terms, audience reporting, and new-property launch plans.

  • Used audience segmentation and acquisition analysis to guide content and distribution choices.
  • Secured $25K+ in strategic partnerships with global technology and gaming brands.
  • Connected delivery, reporting, and commercial value to build longer-term partner trust.

03 / Selected case studies

Work that moved
a decision forward.

Professional GTM and partnership work, followed by independent PMM and product-analytics analyses. Each case makes the problem, my role, the evidence, the recommendation, and the measurement plan explicit.

◈Privacy is a growth wedge.Positioning · GTM · competitive intelligence

Featured / PMM strategy

Apple On-Device AI for SMBs

Built the market story, message house, and GTM motion for a privacy-sensitive SMB beachhead.

Read case study ↗
40Kusers analyzed

Featured / Product analytics

Subscription Product Analytics

Found the funnel, retention, and onboarding choices behind paid conversion across 40K users.

Read case study ↗
$1.8M+co-branded program revenuePARTNER VALUE,
MADE CLEAR.

Featured / Growth & partnerships

Entity Gaming Growth Partnerships

Turned audience intelligence and partner packaging into commercial activations at scale.

Read case study ↗

Selected brand and community collaborations

Samsung
Samsung
Intel
Intel
Krafton
Krafton
OnePlus
OnePlus
Philips
Philips
Cloud9
Cloud9
ASUS
ASUS
HyperX
HyperX
Sony
Sony
Tencent
Tencent
Acer
Acer
Jio
Jio
Supercell
Supercell

Selected collaborations and partnership activations. Brand names are used for identification only.

More projectsIntegrated PMM and analytics decisions+
1,257player signals → product decision
Research→SQL + Python→Tableau
RELIABILITY
EARNS RETURN.

Integrated PMM + product analytics

BGMI: player insight to retention strategy

Combined behavioral analysis, player research, and market strategy into a clear reactivation decision.

See the integrated case ↗
DQpreference data → pricing decision
Conjoint→Python→Launch plan
PRICE THE
PREMIUM.

Integrated PMM + analytics

Dairy Queen: premium line-extension decision

Turned conjoint evidence, category economics, and franchise constraints into a testable GTM recommendation.

See the integrated case ↗
50K+website usersFIND THE
RIGHT TRAFFIC.

Web analytics

GA4 Audience & Acquisition

Separated inflated traffic from acquisition that earned engagement.

Read case study ↗

02 / Tech stack

Technical fluency,
applied.

I use the stack to answer product questions, validate a decision, and make the recommendation usable - not to decorate a skills list.

Data & engineering

Python Pandas · NumPySQL PostgreSQL · MySQLGit & GitHub source control

Visualization & BI

Tableau interactive dashboardsPower BI business reportingAdvanced Excel analysis & modeling

Product & marketing

Google Analytics 4 acquisition & behaviorExperimentation A/B testingCustomer research Qualtrics · conjoint

02 / Evidence & tools

Show the
work.

Case studies explain the decision. Source material and dashboards let you inspect the analysis underneath it.

GitHubSQL, notebooks & research ↗TableauExplore my public dashboards ↗

03 / Dashboard preview

The numbers
behind the decision.

Subscription Product Analytics: lifecycle performance, acquisition quality, conversion, cohort retention, and churn in an interactive Tableau workbook.

Subscription Product Analytics executive dashboard showing users, funnel conversion, monthly signup trend, channel conversion, and device conversion.Explore my Tableau dashboards ↗

04 / Operating experience

Strategy only
matters when it ships.

I build the market story, the commercial motion, and the operating system behind the result - from insight and positioning through activation and measurement.

Entity Gaming

2022 - 2024 · Digital Marketing Manager

Built repeatable partner and go-to-market motions for a 2M+ audience ecosystem.

Turned audience intelligence, creator strategy, and commercial packaging into $1.8M+ in co-branded program revenue and 250M+ campaign impressions across India and Europe.

01

Commercial architectureTiered partner packages, value propositions, and positioning built with executive leadership.

02

Launch leadershipLed a six-person team across marketing, talent, content, and production from brief to performance readout.

03

Decision intelligenceBuilt competitive battlecards and market intelligence to prioritize investment and sharpen the offer.

LetsGrowEsports

2021 - Present · Founder

Built a media community from zero by treating audience growth as a product and distribution problem.

Scaled to 280K+ followers, 3B+ impressions, and a 60K+ active website audience - while creating partnership value that brands could clearly buy and measure.

01

Audience systemsUsed segmentation, acquisition patterns, and differentiated positioning to build durable reach.

02

Partner valueDeveloped pitch narratives, commercial terms, deliverables, and performance reporting for strategic collaborations.

03

Team executionLed a five-person cross-functional marketing team and end-to-end GTM launches for new digital properties.

Now building the next layer

DePaul University

M.S. Marketing Analysis, 3.92/4.0 · Vice President, IT & Analytics, Kellstadt Marketing Group · Graduate Student Assistant, Department of Marketing.

05 / About

Computer science, business, and marketing - working as one system.

My B.Tech. in Computer Science and Business Systems taught me to think in systems, data, and constraints. My M.S. in Marketing Analysis at DePaul adds the customer, market, and commercial layer. I use that fusion to turn technical possibility into a clear reason to choose a product.

DePaul UniversityM.S. Marketing Analysis · 3.92/4.0 · Expected Dec 2027DePaul UniversityGraduate Student Assistant · Department of Marketing · VP, IT & Analytics, Kellstadt Marketing GroupSaranathan College of EngineeringB.Tech. Computer Science & Business Systems

06 / Available for internships

Let’s make
something useful.

Seeking Summer 2027 product marketing, product analytics, and growth internships.
Chicago · Open to relocating · CPT eligible.

naveenrajkanagaraj493@gmail.com ↗+1 312 804-2737
LinkedIn ↗Resume ↓